More High-Intent ICP Prospects
By Design
Develop a marketing motion that focuses on creating demand at scale with an in-person workshop together with your team.
Schedule a free call
Methodically Build a Growth Engine
⚡ This in-person workshop is for B2B Marketing leaders, experts, and their teams, who are looking to deliver more qualified leads to their Sales reps.
🧵 I'll guide your team through a framework that stems from 12 years of marketing experience, with the purpose to operationalize marketing activities in a cohesive strategy that systematically builds authentic relationships & generates product demand with your prospects.
🤝 In a day we'll learn:
- What triggers B2B buyers to consider your product
- How to align your ICP's pains to your product's benefits
- How to structure content planning to produce demand
- How to generate relevant leads from content
- How to nurture leads to become opportunities for Sales
Targeting isn't the issue, nurturing is
B2B Marketers' largest struggle is consistently delivering high-intent leads to their Sales teams.
When leads are sent over to Sales, most of them aren't interested to talk (or flat-out don't respond).
The reason is because they:
- Fit demographically
- Do not fit behaviorally
✅ Right profile, ❌ no intent to buy.
"But how do we qualify leads in our CRM then?"
This is why this workshop exists...
At the core of high-ticket B2B SaaS buyers are people.
The fact that they might be a Marketing Director at a 500-1000 person company in the Accounting Software industry is completely secondary to the fact that they are still just people.
People first, business second.
People (especially in B2B) buy from people.
In complex B2B deal cycles (€30.000+ ACV), the companies that win accounts are the ones who establish the strongest relationship with the buyer & clearly demonstrate product value.
Concretely this means Marketing:
- Designs a series of connected interactions that create trust & authority. (People)
- Clearly shows the differentiated benefits of their SaaS product. (Business)
🧵Sewing the Red Thread 🧵
In this workshop we'll walk through the key elements of a cohesive marketing strategy that doesn't end when a lead is captured or placed in an automated email sequence.
We will learn the foundations of an end-to-end strategy that focuses on person-to-person interactions as the main CTA (call-to-action) to create relationships & product demand.
💡 We will explore:
- Tactics to align the pains of your ICP to your product differentiators
- Key factors to develop trust & authority in your market
- How to connect content pillars to generate demand
- Strategically placing CTAs in your content to keep visitors engaged
- Leading & lagging indicators of success [reporting]
- and more...
Schedule an intro call
🌍 Which countries are elegible?
📍 Where does the workshop take place?
💰 What's the price of a workshop?
Interested? Let's have a chat
Book your no-commitment call with me & let's explore if we're a right fit.